Gem

GEM makes chewable vitamin Bites from real-food ingredients like quinoa, chickpeas, pumpkin seeds, turmeric, citrus and mushrooms, delivered by monthly subscription. Alongside the foundational Daily Bite, the range includes Energy, Calm and Sleep Bites in flavors such as Chocolate Sea Salt, Banana Cinnamon and Chocolate Cherry. Founder and CEO Sara Cullen started the brand after finding the supplement aisle full of synthetic ingredients and artificial sweeteners, and the Bites are developed with a pastry chef.

• How is GEM different from traditional vitamins?

  GEM sources its nutrients from real food, with no artificial fillers or binders, and the Bites are made without soy, gluten, dairy or animal products.

• How do I take GEM?

  Eat one Bite a day. If you have more than one product, have each Bite at whatever time of day suits you.

• Can I eat every Bite in the same day?

  Yes. The Bites are designed to be enjoyed together throughout the day.

• Can I take GEM with other multivitamins?

  You can, though GEM is formulated to be used on its own and the brand advises against taking excess vitamins.

• Why doesn't GEM have 100% daily value of every vitamin?

  GEM avoids megadosing. Amounts are set to fill common gaps and work alongside the food you already eat.

• Why are the Bites individually wrapped?

  Wrapping each Bite stops clumping, melting and drying out. The Lemon Raspberry Daily Bite is still available in its original unwrapped packaging.