Hiya

Hiya makes daily supplements for children, including a chewable multivitamin, probiotic, greens powder, protein powder and hydration mix. The chewables are sweetened with monk fruit instead of sugar and skip gummy additives. They arrive in a refillable bottle that kids can decorate with stickers, followed by monthly refill pouches. The brand was started by a pair of new dads and developed with pediatricians and nutritionists.

• How are the vitamins sweetened without added sugar?

  With monk fruit extract, plus a small amount of mannitol, a sweetener found in strawberries and pumpkins.

• Why a chewable instead of a gummy?

  Hiya avoids gummies because they often contain pork-based additives, can stick to teeth and can melt in heat.

• What is the multivitamin made with?

  15 essential vitamins and minerals combined with a blend of 12 fruits and vegetables.

• What ages is the multivitamin for?

  Kids from age 2 through their mid-teens. Children 3 and under should be supervised and able to chew thoroughly.

• When should my child take it?

  One a day, ideally with breakfast or dinner, though it can be taken with or without food.

• Where are the vitamins made?

  In the USA, in a cGMP-compliant facility, using ingredients sourced from around the world.

• Is Hiya free of major allergens?

  It contains no milk, soy, eggs, shellfish, fish, wheat or tree nuts (apart from coconut oil powder), and the facility is peanut free.

• What should I do with leftover vitamins?

  Swap any remaining vitamins for the fresh delivery, and always store them out of children's reach.