Magic Spoon

Magic Spoon makes protein cereal in nostalgic flavors like Fruity, Cocoa and Cinnamon Crunch, plus protein granola, oatmeal, toaster pastries and crispy cereal treats. The recipes swap grains and cane sugar for protein and natural sweeteners such as allulose, and most products are gluten-free. The brand was started by longtime friends Greg and Gabi, who spent more than a year developing a cereal inspired by the Saturday-morning flavors they grew up with.

• Which Magic Spoon products contain nuts?

  Peanut Butter Protein Cereal contains peanuts, all Protein Treats contain almonds or peanuts, and all Protein Granola flavors contain almonds, cashews and/or peanuts. Check packaging for specifics.

• Are the products gluten-free or dairy-free?

  Protein Cereal and Protein Granola are certified gluten-free and contain dairy. Treats and Pastries are gluten-free and contain dairy. Cereal with Marshmallows contains gluten, dairy and gelatin. Protein + Fiber Cereal is certified gluten-free and dairy-free.

• Is there a plant-based option?

  Yes, the High Protein, High Fiber cereal, sold only at Whole Foods Market.

• Are Magic Spoon products kosher?

  Most products are certified kosher. See the packaging for current certifications.

• How should I store Magic Spoon?

  Keep it in a cool, dry place, close the package tightly after opening, and go by the date printed on the pack.

• How are net carbs calculated?

  Magic Spoon calculates net carbs as total carbs minus allulose and fiber.

• Is the packaging recyclable?

  Most boxes are made from 100% recycled cardboard and can be recycled again. The granola pouches are not recyclable.