Prima Bars

The ancestral protein bar, made from real food

Grass-fed protein bars sweetened with honey

Products

  • Prima Bars — Ancestral Protein Bar - Cacao

    Ancestral Protein Bar - Cacao

    Rich, brownie-like cacao bar

  • Prima Bars — Ancestral Protein Bar - Cookie Dough

    Ancestral Protein Bar - Cookie Dough

    Cookie dough flavor with cacao nibs

  • Prima Bars — Ancestral Protein Bar - Salted Caramel

    Ancestral Protein Bar - Salted Caramel

    Coconut nectar and sea salt

  • Prima Bars — Ancestral Protein Bar - Mint Chip

    Ancestral Protein Bar - Mint Chip

    Peppermint with cacao nibs

  • Prima Bars — Ancestral Protein Bar - Mocha

    Ancestral Protein Bar - Mocha

    Coffee and cacao, like a mocha

Gallery

  • Prima Bars product photography
  • Prima Bars product photography
  • Prima Bars product photography
  • Prima Bars product photography
  • Prima Bars product photography

About Prima Bars

Prima makes dessert-style protein bars built on grass-fed collagen and whey, with 21g of protein in each bar. The fat comes from grass-fed beef tallow and the sweetness from organic raw honey, with no seed oils, refined sugar or added flavorings. Flavors include Cacao, Cookie Dough, Mint Chip, Salted Caramel and Mocha.

Good to know

Answered by Prima Bars.

  • Why do the bars list added sugar?

    They are sweetened with organic raw honey, which FDA rules require to be labeled as added sugar. There is no refined sugar in the bars.

  • Where does the whey come from?

    Prima sources its whey from pasture-raised, grass-fed cattle raised without hormones or antibiotics.

  • Are the bars sweet or savory?

    Sweet. They are made with animal-based ingredients but taste like a dessert.

  • Are the bars gluten free?

    Yes, all Prima products are certified gluten free.

  • Is Prima certified organic or non-GMO?

    Not yet. The brand says it uses organic, non-GMO ingredients and is working toward certification.

  • What if my bars got cold?

    They are fine to eat cold, just firmer. Let them return to room temperature for the softest texture.