Surreal

Surreal is a UK cereal brand that recreates the flavours of childhood cereal bowls (cocoa, cinnamon, frosted, peanut butter) with zero sugar and a plant protein blend of soy and pea. The hoops are made from pea starch, chicory root inulin and rapeseed oil, sweetened with stevia and erythritol. The range has since grown to include granola, chocolate pops and overnight oats, all presented with a deliberately playful, tongue-in-cheek style.