That's It

Real fruit snacks with nothing else added

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Fruit bars, fruit crisps, fruit granola and trufflesLos Angeles, CAFounded 2012
OrganicNon-GMOGluten-freeVeganAllergen-freeDairy-freeEgg-freeKosherNo added sugarNo artificial flavorsNut-freePeanut-freePlant-basedSoy-freeTop 9 allergen-free

Where to find it

In stores

Costco · Walmart · Sam's Club · Target · Whole Foods · Kroger · Publix · Thrive Market

Find a store near you

Products

  • That's It — Apple + Cherry Fiber Fruit Bars (12 Bars)

    Apple + Cherry Fiber Fruit Bars (12 Bars)

    Apple and cherry bar with fiber from fruit

  • That's It — Cinnamon Fruitola Fruit Granola (3 Packs) - 7oz

    Cinnamon Fruitola Fruit Granola (3 Packs) - 7oz

    Four-ingredient granola with apple puffs

  • That's It — Organic Dark Chocolate Coconut Date Truffles (3 Packs)

    Organic Dark Chocolate Coconut Date Truffles (3 Packs)

    Organic dates and coconut in dark chocolate

  • That's It — Fiber Fun Size Fruit Bar Variety - Mixed Berries & Banana (24 Bars)

    Fiber Fun Size Fruit Bar Variety - Mixed Berries & Banana (24 Bars)

    Two-bite berry and banana bars for kids

First reactions

Filmed on the street by the Knockdown team

Gallery

  • That's It product photography
  • That's It product photography
  • That's It product photography
  • That's It product photography
  • That's It product photography

About That's It

Founded by Dr. Lior Lewensztain

That's it. makes snacks built around whole fruit: bars of apple pressed with one other fruit, crunchy fruit crisps, a fruit-based granola and dark chocolate fruit truffles. Products use between one and six ingredients, with no added sugar and no artificial or natural flavors, and are made free of the top 12 allergens. The brand was started in Los Angeles in 2012 by Dr. Lior Lewensztain, who wanted to make it easier for people to eat more fruit on the go.

Good to know

Answered by That's It.

  • What goes into That's it. snacks?

    Every product starts with real fruit and uses one to six ingredients, with no added sugar and no artificial or natural flavors. Fruit Bars are apple plus one other fruit, sometimes with a little cinnamon or ginger.

  • Do the snacks contain added sugar?

    No. Fruit Bars, Fruit Crunchables, Fiber Fruit Bars and Fruitola have no added sugar; the only sugar comes from the fruit itself.

  • Are they free from major allergens?

    Yes. All products are made free of the top 12 allergens, and the brand is a founding partner of the FARE PACT Alliance.

  • Are That's it. snacks nut free?

    Yes. They contain no peanuts or tree nuts, though coconut is used in some products. Check each ingredient list if managing an allergy.

  • Are the snacks vegan and dairy free?

    Yes. Every product, including the dark chocolate truffles, is certified plant-based and vegan with no dairy or animal ingredients.

  • Are they kosher and gluten-free?

    Yes. The snacks are kosher certified and gluten-free.

  • Are any products organic?

    All snacks are certified Non-GMO. The Organic Dark Chocolate Truffles are certified organic, as are the Organic Fruit Crunchables sold in retail stores.

  • Do the snacks need refrigeration?

    No. All products are shelf-stable for 24 months and carry a best-by date on the package.