Brand Showcase

Every emerging CPG brand we've found worth knowing about.

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Nixie — Bye sugar, hi Nixie

Rap Snacks — The snack for the culture

That's It — Real fruit snacks with nothing else added

Drizzy — Peanut butter you can shake, squeeze and drizzle

Pink Salt — Small-batch Thai sauces for people who cook

Open Water — More ocean, less plastic

Native State — Ancient superfoods for life on the go

Mesa de Vida — Globally inspired starter sauces for the home cook

Phil's Finest — Meat and veggies, united on the grill

Mush — Fridge-fresh breakfast, ready when you are

MatchaBar — Bringing matcha to the people since 2014

Ollin — Ancient grain cake mix made with real Texas wheat

NuSkool Snacks — Low-sugar, high-fiber bars for snacking on the go

Neuro — Smart gum and mints for steady everyday energy

Obvi — The obvious choice in collagen supplements

Supermoon — Clear protein meets Taiwanese fruit tea

Shire's Naturals — Comfort without conditions, dairy free

Shire's Naturals

Purely Elizabeth — Granola, oatmeal and cereal made to nourish

Purely Elizabeth

Slate — Protein milk shakes and lattes in a can

Power Up Foods — Cookies and brownies with green tea caffeine

Pika Pika — Filipino flavors for everyday moments

Tates Bakeshop — Craft-baked cookies from a Southampton bake shop

Paro — Bold South Asian flavors, made for modern eating

Puffworks — Organic nut butter puffs that grow with your kids

Primal Kitchen — Condiments and sauces made for real food

PREVAIL Jerky — Clean jerky for sensitive eaters, no compromises

Munchrooms — Plant-based jerky made from mushrooms

Soom Foods — Silky, mildly nutty tahini trusted by chefs

Ryze — A daily mushroom coffee ritual for body and mind

Surreal — The cereal you loved as a kid, rebooted for grown-ups

Reclamation Foods — Korean-style bone broth that feels like home

Reclamation Foods

Nebula Snacks — Zero-sugar filled dark chocolate with big flavor

Oh So Easy! — Classic American bakes with a global twist

Rootless — Five seaweeds, one daily bite

Laird Superfood — Plant-based fuel that started with a cup of coffee

Laird Superfood

Hot Pot Queen — Chongqing hotpot flavor for the home pantry

Dime — Everyday MSG seasoning with bold Asian flavors

Gooey — Hazelnut cocoa spread to dip, dunk and spoon

Mercado Famous — Spanish jamón and charcuterie for everyone

Harken Sweets — Old-school candy bars, remade with date caramel

Fat Miilk — Bold Vietnamese Robusta coffee from Chicago

Imlak'esh Organics — Superfoods for the people

Imlak'esh Organics

Keho — Savory real food bites, spice instead of sugar

Dripdash — Japanese-style slow-drip iced coffee in a can

Cha Cha Matcha — Your daily source of good energy

Clean Simple Eats — Clean supplements made to enjoy every day

Clean Simple Eats

Dr Cowans Garden — Beyond-organic vegetables, simply powdered

Dr Cowans Garden

Fillo's — Latin staples kept fresh and ready to eat

Cheddies — Cheese crackers made with regenerative cheddar

Catalina Crunch — Crunchy snacks with protein and fiber, minus the sugar

Catalina Crunch

Death Wish Coffee — Bold, smooth coffee with a rebellious streak

Death Wish Coffee

Joi — Just one ingredient, plant milk on demand

Enjoy Life Foods — Allergy-friendly chocolate everyone can share

Enjoy Life Foods

Lil Bucks — Crunchy snacks made from sprouted buckwheat

Dewey's Bakery — Thin, crisp Moravian cookies from Winston-Salem

Farmers Juice — Organic cold-pressed juice made with imperfect produce

Harmless Harvest — One-ingredient coconut water, famously pink

Harmless Harvest

Hiya — Kids' vitamins with no added sugar, no gummy

Fix & Fogg — New Zealand nut butter made to go places

Date Lady — She brings the good stuff, sweetened with dates

Krack'd Snacks — Real chocolate candy, sweetened without sugar

Loisa — Organic Latin flavor, made con cariño

Golden Ratio — The lighter side of coffee

Liquid IV — Stay chill and stay hydrated

Littlefoot Matcha — A tiny name for mighty ceremonial matcha

Littlefoot Matcha

Flour + Water Foods — Restaurant-quality pasta, no reservation needed

Flour + Water Foods

Desert Dust — Date-based seasonings from the California desert

Kumana — The South American sriracha, made from avocados

Four Sigmatic — Mushroom coffee with Nordic roots

Chosen Foods — Kitchen staples made with 100% pure avocado oil

Lotus Foods — Heirloom rice from small family farms

Firehook — Artisan baked crackers with a satisfying crunch

HighKey — Favorite snacks, made without the added sugar

Legally Addictive — Sweet and salty: part cracker, all cookie

Legally Addictive

Brooklyn Biltong — Air-dried biltong from a South African family recipe

Brooklyn Biltong

Grounded — Chocolate milk, made better

Clio Snacks — Greek yogurt you can eat with your hands

LEXINGTON BAKES — High taste, higher standards

LEXINGTON BAKES

Magic Mind — Small daily shots for focus, with or without caffeine

Cafe Aroma — Family-roasted Cuban-style espresso since 1961

Kin — Non-alcoholic drinks for every hour of the day

Dang — Asian-American snacks from a family recipe

Brainiac Foods — Family snacks made with omega-3s and choline

Mud/Wtr — Mushroom coffee alternatives for a calmer morning

Tony's Chocolonely — Crazy about chocolate, serious about people

Tony's Chocolonely

Asha Pops — Popped water lily seeds, seasoned by a mom and son

Kencko — Real fruit and veggie smoothies, ready in seconds

Graza — Fresh olive oil for everyday cooking

Three Wishes — Childhood cereal flavors, made the sneaky-good way

Better Booch — Small-batch organic kombucha from California

Evergreen — Homemade-style breakfast, ready in minutes

Buoy — Nutrients in their original forms, added to any drink

Tea Drops — Real loose-leaf tea, no bag required

Sound — Sparkling water with organic tea, never sweetened

Al's Real Goods — Real chef, real butter, real good cookies

Al's Real Goods

Bowlcut — Asian American flavors, made the way they should be

Ballerina Farms — Real food and thoughtful goods from a Utah farm

Ballerina Farms

BREZ — Feel-good tonics for drinking better

Aura Bora — Sparkling water made from herbs, fruits and flowers

BAMJAM — A protein-packed fruit spread for your PB&J

Byte'm Brownies — Homemade-tasting brownie bites, no baking needed

Byte'm Brownies

Unbothered Foods — Simple sourdough crackers, fermented 24+ hours

Unbothered Foods

Baobab Foods — Wild-harvested baobab, kept simple

Grillo's Pickles — Chill out and eat a fresh, crunchy pickle

Grillo's Pickles

Popadelics — Trippin' flavor, killer crunch from shiitake mushrooms

Sprout Living — Real taste and texture from real food ingredients

Prima Bars — The ancestral protein bar, made from real food

Smash Kitchen — Real ingredients, real flavor

Milaluna Salsa — Soul of Mexico, born in LA

Root Foods — Real vegetables, crisped into chips

Spice House — Premium spices and blends, curated since 1957

Milk Bar — Familiar treats, turned upside down since 2008

Pistakio — Pistachios, too good to stay in the shell

Stuffed Puffs — Marshmallows with a melty chocolate center

Sweet Loren’s — Bake happy, live fully

Sweet Loren’s

Prime Roots — Clean deli meats grown from fungi

Masienda — Everyday essentials for the Mexican kitchen

Seed to Surf — Tinned seafood reimagined with whole vegetables

Sendbars — Real food fuel for big adventures and busy days

Sanzo — Traditional Asian fruit flavors, modern sparkling water

Protein Pints — High-protein, lower-sugar ice cream with real flavor

Naked Nutrition — Nutrition with nothing to hide

Naked Nutrition

Nam Coffee — Bold Vietnamese coffee, roasted in California

NUTSÓLA — Clean snacks sweetened only with dates

The Only Bean — Crunchy roasted edamame in bold flavors

My Better Batch — Cookies that taste better than homemade, made simple

My Better Batch

Mmmly — Classic soft-baked cookies, made the Mmmly way

Owyn — Only what you need, from plants

Sauz — Classic tomato sauce, reimagined with bold flavor

Skratch Labs — Sports fuel made from scratch with real food

Peeled — Real fruit, gently dried, and nothing else

Perfect Snacks — The original refrigerated protein bar

Kidfresh — Kid favorites with veggies hidden in every bite

La Saum — Olive brine made for the dirty martini ritual

Liquid Death — Canned drinks built to murder your thirst

HOLY TSHILI — NYC everything bagel meets spicy chili crisp

Equii — Everyday bread and pasta, rebalanced with protein

Elements Truffles — Ayurveda-powered chocolate and everyday essentials

Elements Truffles

La Colombe — Coffee sourced, roasted and brewed since 1994

Golde — Café-style superfood lattes for your home ritual

Malk — Organic plant-based milk with no gums or oils

Figlia — A booze-free aperitivo for moments worth remembering

kroma — Craveable nourishment, ready in under a minute

Dan The Baking Man — Plant-based cookies with a nostalgic, homemade feel

Dan The Baking Man

Issei — Pillowy soft gummies inspired by Japanese mochi

Kreatures of Habit — Plant-based fuel for healthier daily habits

Kreatures of Habit

Cerebelly — Veggie-first organic food for babies and kids

Chia Smash — Classic jam flavors, sweetened with dates

Long Weekend — Real soup, ready when you are

Daily Crunch — Uniquely Crunchy sprouted nut snacks

Ghia — Mediterranean apéritifs, minus the alcohol

HOP WTR — Positively refreshing sparkling hop water

Kosterina — Early harvest Greek olive oil, from grove to table

GoodSam Foods — Snacks grown with small farms, through food we care

Jim's Organic Coffee — Organic coffee roasted in small batches since 1996

Jim's Organic Coffee

Goodness Plant — Thai street food flavors in a plant-based jerky

GORGIE — Sparkling energy built by followers and friends

Couplet Coffee — Specialty coffee without the pretension

Kuli Kuli — Moringa and global superfoods, grown with small farmers

Kate's Real Food — Organic bars from the Rocky Mountains for days outside

Kate's Real Food

Homiah — Small-batch Southeast Asian chilies and curries

Green Girl Bakeshop — Organic, allergy-friendly icebox treats

Green Girl Bakeshop

Coyotas — Grain-free cassava tortillas that honor the tortillera

lil'gourmets — Fresh, veggie-first meals for adventurous little eaters

Jot — Coffee for people who take it easy

De Soi — Full flavor, zero booze

Courtside — Sparkling coconut water for everyday play

Human Improvement — Clean supplements with no gums or fillers

Human Improvement

Happy Wolf — Wildly simple, nut-free snack bars for kids

Hydrant — Balanced electrolytes with real fruit juice

Dixie Grace's Boiled Peanuts — A time-honored Southern snack, reimagined

Dixie Grace's Boiled Peanuts

Gigantic! — Candy bars for grown-up taste buds

Diaspora Co. — Single-origin spices, grown for flavor and equity

Jocko Fuel — Hard work, clean fuel, no excuses

Levain Bakery — Big, gooey cookies baked in New York since 1995

Manukora — Raw Mānuka honey from the wilds of New Zealand

Clevr Blends — Coffee shop lattes, just add water

House of Kajaana — The crown jewel of Indian meals, from freezer to yours

House of Kajaana

CURE Hydration — Give your water a plus-one

Copper Cow Coffee — Vietnamese coffee with real herbs and spices

Copper Cow Coffee

Fishwife — Premium tinned fish for the American table

Mezcla — Crispy plant-protein treats with bold flavor

Undressed — A salad you can carry in your pocket

Olyra — Breakfast snacks from ancient Greek grains

Rise — Coffee worth slowing down for

B.T.R. NATION — Simple-ingredient snacks with a purpose

Freestyle Snacks — Greek olives and crunchy pickles, minus the jar

Freestyle Snacks

Muddy Bites — The chocolate-filled tip of the sundae cone, by the bag

KEFIRKULT — Coconut kefir made from just two ingredients

Magic Spoon — Childhood cereal classics, made with grown-up ingredients

Bakeful — Mini treats full of joy and flavor

Breakin Snacks — Oat clusters made from simple, real ingredients

Barnacle Foods — Everyday foods made with Alaska kelp

Yes Bar — Soft-baked nut bars made from ingredients you can say yes to

Brooklyn Delhi — Indian pantry staples, made in small batches

Joolies — Medjool dates from a California family farm

moji masala® — One packet, one authentic Indian dish

Better Blends — Plant protein made for sensitive stomachs

Smart Sweets — Kick sugar, keep candy

Betterbrand Health — Pharmacist-formulated herbal supplements

Betterbrand Health

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